Free Newsletter Gifts
 

Home > Newsletter Tips

5 Sure-Fire Ways to Annoy People With Your Email Newsletter

I read a lot of newsletters. Some are great and some are not so great. I put together this article to highlight the five mistakes I see most often in people's first newsletter.

1. When you're composing your newsletter in your email browser, put everyone's email address in the "To" field so that when someone receives your mailing they can see everyone else's address.

Why You Might Not Want To Do This: With the high prevalence of spam (unwanted email) these days, people are very sensitive about their email addresses getting "out there." Also, depending on the topic of your newsletter, your readers may not be comfortable being identified.

What To Do Instead: Put your own email address in the "To" field and use the Bcc. (blind carbon copy) field for everyone else's addresses. A much cleaner look and you're not compromising anyone's privacy.

2. Don't give your reader a way to unsubscribe, or ignore them when they ask that you stop contacting them.

Why You Might Not Want To Do This: With people using more and more time these days to delete unwanted email from their Inbox, their patience is really getting thin when they get email they didn't ask for.

And not responding to an unsubscribe request, well, that's just bad customer service. Have you ever heard that people will tell more people about a bad customer service experience than they will a good one? Don't have them talking about you!

What To Do Instead: You can use an email distribution service that will automatically place an unsubscribe link at the bottom of every mailing you send out, plus the system will immediately take the person off your list as soon as they request it.

If you're managing your list yourself, then include specific unsubscribe instructions yourself (i.e. to be removed from this mailing list, please send an email to this address - insert your address - with the subject line "Unsubscribe"). And most importantly, promptly honor these requests!

3. When you meet someone new and chat with them about your business (or the weather), or if they contact you about something unrelated to your business, be sure and immediately add them to your mailing list (don't get explicit permission or let them know you've done it).

Why You Might Not Want To Do This: People don't like it! Just as I mentioned above, people don't want email they're not expecting or haven't asked for. This is especially true if the email is labeled as something that will be sent more than once (like a newsletter).

What To Do Instead: Send your new contact (and your old ones, while you're at it) a complimentary or sample copy of your newsletter and invite them to subscribe if they liked it. Assure them that they haven't been added to your list (you'd NEVER add anyone without their explicit permission).

4. Be sure not to check your links in your newsletter - that way people will be annoyed AND frustrated when they click and wind up at an error page.

Why You Might Not Want To Do This: You include links in your newsletter because you either want to share valuable information with your readers that you have scoured the Internet for (so they wouldn't have to), or so that your readers can find out more about your products and services and purchase them and/or recommend them to others.

When your links are incomplete, incorrect, or unclickable, it's frustrating to that person who wanted to find out more. It might even send them away forever.

What To Do Instead: Use full URL addresses (including the "http://" at the beginning), check your links to make sure they're correct and still active (if it's not your own website), and avoid putting a "." period directly after a link (some web browsers can't distinguish between the end of the link and the "." character and so the link won't work). An email distribution service will give you lots more options for using links in your newsletter (HTML, etc.).

5. Dress up your promotion as a newsletter

Why You Might Not Want To Do This: People will see through your attempts to hide your promotion, and then they'll resent that you tried to sneak it past them. People are getting weary of being sold to, especially when they've let their guard down because they thought they were going to read an innocent newsletter.

What To Do Instead: You could simply call it a promotion (and let your readers know when they sign-up that they'll hear from you about products and services).

Or you could add value to a promotion by writing or providing an informative article or collection of tips that will be useful to your target audience. Then include your promotional information as a bonus.

It's not to say you can't promote yourself within your newsletter, it's just that people want to feel that you care enough about them to offer them something valuable before asking them to buy something!

It's great that you're sending out a newsletter. It's a fantastic way to maintain repeated contact with your customers, prospects and referral sources, increase your visibility and establish your credibility as an expert in your field. So why risk all that with any of the annoying habits I've listed here?

Maybe you're not annoying ALL of your readers when you do these things. But do you really want to take that chance?

Top Related Articles:

First 100 50 27 People Only!

"Who Else Wants to Get Access to 39 Free Newsletter Templates, Tools, and Gifts to Attract More Subscribers...
as Easy as 1, 2, 3?"

Just Give Me 30 Seconds and I'll Give You Free Access to Download Your Newsletter Gifts Easily...
($47 Value - Yours FREE)

Grab your FREE subscription to the "Newsletter Gifts Today" newsletter to receive your 39 new time saving newsletter tools and templates to supercharge your newsletter and attract more subscribers like a magnet.

Here's just a glance at what you're going to get as a subscriber...

New ready-to-use newsletter templates to make your own unique, award-winning newsletter design...
Easy-to-use newsletters tools and software to help you create your newsletter - even if you have no technical skills...
Free time-saving tips and secrets on publishing your own successful newsletter that attracts subscribers like a magnet...
Plus much more free gifts...

But wait! There is more. Grab your subscription before midnight and you will also receive a FREE complimentary copy of 9 Newsletter Templates ($27 value).

This special collection of award-winning newsletter designs and ready-to-use templates is NOT available to the public. So grab your limited-time free access now.

So sign up below and receive your first newsletter and FREE gift immediately...

   

 

Your First Name:
Primary Email Address:
 
* Your email is completely safe with us.
We hate spam as much as you do.

 

Newsletter Gifts
 
     
 
More Free Tools: