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Email Marketing - Secrets Of A 10%-20% Click Through Rate

It's no secret that having a solid click through rate is vital to success in email marketing. But how does one achieve it? It's not easy, I'll admit that. But once you hit the right spot and start getting 10%-20% click through rates, that's when you'll know you are on the right track with your email marketing efforts.

Ok, the main thing that will affect your click through rate is your email's subject line. This is the first thing your subscribers will see when your email lands in their inbox.

There are two things you'd want to keep in mind when writing your subject lines: keep them benefit-driven and make your subscriber curious enough to click through.

If there's no benefit in your subject line, subscribers won't feel compelled to open your email. If you don't get them curious enough, they will also move on.

So how do you get them to be curious and open your email? The trick is not to tell the full story! Give a vague detail that will leave them wanting more. Another way to do it is to ask a question. Questions always work well for generating super high open rates, and subsequently click through rates.

Next up is your email copy itself. It's best to keep it short if you want to maximize CTR. Let yours sales letter or website do the selling as your email broadcast acts as a pre-selling tool.

Another crucial factor to consider is the amount of links you have in your email. Adding in 2-3 links of your offer or website often works best for generating the best CTR.

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