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Newsletter Publishing - Writing Articles That Get the Click!
Article marketing is one of my favorite ways to generate traffic for my websites and squeeze pages. I love the fact I can sit down and write a few articles in the morning, upload them to a good article directory, and start receiving traffic by lunch time!
Search engine optimization is great, too. But with article marketing, I'm in control. I want more traffic, all I have to do is write more articles!
The only problem with all of this is converting my article reader into a visitor to my web page. If all that happens is people read my articles then I've not really created anything of value for myself. In other words, it's not only the article that you want to get read! You want the click. So, let's talk about how to make the click happen!
There's a concept you need to know--slipperiness. In internet marketing, we say that content is more or less slippery according to how much it satisfies the reader's need for information. An example will help us here.
Let's say I have a website that sells some sort of back ache relief. I want to market that website through article marketing.
I haven't looked, but with all the back aches out there, I would guess that there must be quite a few people online searching for ways to aleviate their back ache. Suppose I identify a few of the most common keyword phrases they use to do their searches with and write a two articles optimized for these keyword phrases. In one I'm going to include every single thing you might want to know about this particular topic. In the other, I'll have good information, but it won't be complete.
Remember the old saying "Always leave them wanting more"?
That's what you want to accomplish with your articles. Just like a good comedian, you want good material, but you want your audience to have the feeling of not getting enough. If you can do that, you're article will qualify for being "slippery".
Now, put that together with another idea I'm going to tell you about and you'll have a wining combination that will get more clicks from your articles.
In school, I'm sure you were told to write an introduction and a conclusion to what you write. In article marketing, writing an introduction is a great idea. But you want to consider leaving off the conclusion.
What does the conclusion do? It concludes!
But you don't want to conclude! You want the reader to be left hanging, so they feel an urge to conclude by clicking your link in your bio.
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