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How to Improve Your Email Marketing Campaign

Here's a fact that email marketing is one of the most powerful Internet marketing strategies these days.

Here are some proven ideas to make your email marketing campaign more effective and powerful...





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#1. Automate Right from the Start

If you don't automate your email marketing tasks right from the start, soon daily chores will kill all your time.

You will loose the time you could use to grow your business, test new ideas, write new email promotions, create more products, and so on. You don't want to be in the same business level 3 years from now, do you?

The good news is you can automate almost everything in your email marketing campaign. Here are some examples...

  • Sending follow up messages
  • Sending your newsletter issues
  • Sending personalized messages
  • Processing subscribe and unsubscribe requests
  • Managing your opt-in lists
  • Answering to your emails
  • Organizing your incoming messages
  • And much more tasks you can automate easily...

To automate all these tasks and let your creative mind focus on growing your business, you need to use an email marketing campaign software or service - called an autoresponder. Here are some tips on how to find a good autoresponder...

#2. Choose a Good Autoresponder

Finding a good autoresponder is one of the most important part of your email marketing campaign. There are so many autoresponder software and services available these days that is very easy to get confused.

I did a detailed research to find the best autoresponder service and software a couple of months ago. I asked successful newsletter publishers which autoresponder they used. I also asked this question in email marketing forums. Then I read many reviews about the most popular autoresponder solutions.

To make a long story short, 95.1% of people recommended Aweber as the best autoresponder service. Honestly, Aweber was also the solution I liked the most myself when I compared it with other companies.

Aweber provides unlimited autoresponders, unlimited follow up messages, unlimited email campaigns, unlimited free phone support, advanced personalization features, complete ad tracking features, and lots of other great features that you'll get.

You can read my complete review about it.

I actively participate in some popular online business forums, so if one day I discover a better solution, I will update this article. So you can be sure this article and my recommendations are up to date.

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#3. Track Your Results

In order to improve your email marketing campaign, you need to know which messages get better results so you can keep using them. You also need to know which ones are not effective so you can change them. That's why it's essential to track your messages results.

You can track the open rate of HTML messages by putting a different tiny white image in each of your messages, so each time someone opens your message, the image is requested from your server. By checking your server log files, you will discover how many times each image file was requested which means how many times each message was opened.

Unfortunately there's no way to track how many times a plain text message has been opened.

For tracking your links click-throughs, you can create a separate redirect page for each link, so each time someone clicks on a link the target page is requested from your server. You can find the number of requests for every redirect page in your server logs which shows the number of click-throughs for each link in your message.

You don't have to go through all the above hassles if you use a good autoresponder service like Aweber, it provides you with a lot of advanced tracking features to help you easily track everything in your emails.

Final Thoughts

Like any other work, email marketing needs hard work and patience to give you long-term results. You won't have a list of 5,000 targeted people in a week, but after you finally do, the payout will be well worth all the time and effort.

Just imagine having a high quality permission email list of thousands of potential customers. Now you just need to sit down and write a promotional email for your own product or affiliate products and send it out to your list. You will be guaranteed to make a lot of money just by sending that message.

How much time does it take you to write and send that email? 2 hours? 3 hours? 5 hours? even if it takes you one whole day the money you make will be well worth it.

So if you don't have an opt-in list yet, start collecting email addresses today. If you already have a list, look for ways to grow it, and find new and creative ways to improve your email marketing campaign.

Just remember... only collect email addresses whose owners have given you the permission, or your messages will be spam.

Many people have gone out of business for spamming. Believe me, it's NOT the way to go if you plan to stay in business in long term. I know many Internet marketing gurus who are experts in email marketing techniques, but not a single of them sends spam messages.

Why don't they do it?

Because they know it doesn't work. Getting results via spam does take a lot of effort too, but the difference is that it brings short-term success. You will lose your business after a short time. It's not worth it. So don't waste you time, money and energy on spam.

The key to your success is...

"Permission email marketing."

Wish you the best of luck!


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