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How to Improve Your Email Marketing
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Here's a fact that email marketing is one
of the most powerful Internet marketing strategies these
days.
Here are some proven ideas to make your email
marketing campaign more effective and powerful...
#1.
Automate Right from the Start
If you don't automate your email marketing
tasks right from the start, soon daily chores will
kill all your time.
You will loose the time you
could use to grow your business, test new ideas, write new
email promotions, create more products, and so on. You don't
want to be in the same business level 3 years from now,
do you?
The good news is you can automate almost everything
in your email marketing campaign. Here are some examples...
- Sending
follow up messages
- Sending
your newsletter issues
- Sending
personalized messages
- Processing
subscribe and unsubscribe requests
- Managing
your opt-in lists
- Answering
to your emails
- Organizing
your incoming messages
- And
much more tasks you can automate easily...
To automate all these tasks and let your creative mind
focus on growing your business, you need to use an email
marketing campaign software or service - called an autoresponder.
Here are some tips on how to find a good autoresponder...
#2. Choose a Good Autoresponder
Finding a good autoresponder is one of the most important
part of your email marketing campaign. There are so many
autoresponder software and services available these days
that is very easy to get confused.
I did a detailed research to find the best autoresponder
service and software a couple of months ago. I
asked successful newsletter publishers which autoresponder
they used. I also asked this question in email marketing
forums. Then I read many reviews about the most popular
autoresponder solutions.
To make a long story short, 95.1% of
people recommended Aweber
as the best autoresponder service. Honestly,
Aweber was also the solution I liked the most myself when
I compared it with other companies.
Aweber provides unlimited autoresponders, unlimited
follow up messages, unlimited email
campaigns, unlimited free phone support,
advanced
personalization features, complete ad tracking features,
and lots of other great features that you'll get.
You can read my complete review
about it.
I actively participate in some popular online business
forums, so if one day I discover a better solution, I will
update this article. So you can be sure this article and
my recommendations are up to date.
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#3. Track Your Results
In order to improve your email
marketing campaign, you need to know which messages
get better results so you can keep using them.
You also need to know which ones are not effective so you
can change them. That's why it's essential to track your
messages results.
You can track the open rate of HTML messages by putting
a different tiny white image in each of your messages, so
each time someone opens your message, the image is requested
from your server. By checking your server log files, you
will discover how many times each image file was requested
which means how many times each message was opened.
Unfortunately there's no way to track how many times a
plain text message has been opened.
For tracking your links click-throughs, you can create
a separate redirect page for each link, so each time someone
clicks on a link the target page is requested from your
server. You can find the number of requests for every redirect
page in your server logs which shows the number of click-throughs
for each link in your message.
You don't have to go through all the above hassles if you
use a good autoresponder service like Aweber,
it provides you with a lot of advanced tracking features
to help you easily track everything in your emails.
Final Thoughts
Like any other work, email marketing needs hard work and
patience to give you long-term results. You won't have a
list of 5,000 targeted people in a week, but after you finally
do, the payout will be well worth all the time and effort.
Just imagine having a high quality permission email list
of thousands of potential customers. Now you just need to
sit down and write a promotional email for your own product
or affiliate products and send it out to your list. You
will be guaranteed to make a lot of money just by sending
that message.
How much time does it take you to write and send that email?
2 hours? 3 hours? 5 hours? even if it takes you one whole
day the money you make will be well worth it.
So if you don't have an opt-in list yet, start collecting
email addresses today. If you already have a list, look
for ways to grow it, and find new and creative ways to improve
your email marketing campaign.
Just remember... only collect email addresses whose owners
have given you the permission, or your messages will be
spam.
Many people have gone out of business for spamming. Believe
me, it's NOT the way to go if you plan to stay in business
in long term. I know many Internet marketing gurus who are
experts in email marketing techniques, but not a single
of them sends spam messages.
Why don't they do it?
Because they know it doesn't work. Getting results via
spam does take a lot of effort too, but the difference
is that it brings short-term success. You will lose your
business after a short time. It's not worth it. So don't
waste you time, money and energy on spam.
The key to your success is...
"Permission email marketing."
Wish you the best of luck!
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